Privacy Policy

Effective Date: 1st September 2025

1. Introduction

Welcome to Level Up Hire Consultants Ltd  ("we", "us", "our"). We are committed to protecting and respecting the privacy of our users.

This Privacy Policy explains how we collect, use, store, and share personal and business data when you use our website, leveluphire.co.uk, and the services we offer (our "Services"). Our services are primarily focused on connecting businesses seeking to hire plant and equipment with our network of trusted suppliers in the United Kingdom.

This policy applies to data provided by our clients, suppliers, and website visitors. We are the data controller for the information we process, unless otherwise stated. Our company is registered in the UK, company number 16352672, with a registered address at International House, 101 King's Cross Road, London, United Kingdom, WC1X 9LP.

For any data protection queries, please contact us at hello@leveluphire.co.uk.

2. The Data We Collect

We may collect, use, store, and transfer different kinds of data about you and your business, which we have grouped together as follows:

  • Identity & Contact Data: Includes first name, last name, job title, company name, telephone number, email address, and billing/delivery addresses for job sites.

  • Enquiry Data: Includes details about the plant or equipment you wish to hire, project timelines, site conditions, and any specific requirements you provide to us when submitting an enquiry.

  • Financial Data: Includes bank account and payment card details for processing payments for services.

  • Transaction Data: Includes details about payments to and from you and other details of services you have purchased from us.

  • Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

  • Usage Data: Includes information about how you use our website and services.

  • Marketing and Communications Data: Includes your preferences in receiving marketing from us and your communication preferences.

3. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your data in the following circumstances:

Purpose/Activity

Type of Data

Lawful Basis for Processing (UK GDPR)

To register you as a new client or supplier.

Identity & Contact

Performance of a contract with you.

To process your plant hire request, which includes obtaining quotes and arranging for the delivery and fulfilment of the hire agreement.

Identity & Contact, Enquiry, Financial, Transaction

Performance of a contract with you.

To manage our relationship with you, including notifying you about changes to our terms or privacy policy.

Identity & Contact, Marketing & Communications

Performance of a contract; Legal obligation; Legitimate interest.

To manage payments, fees, and charges.

Identity & Contact, Financial, Transaction

Performance of a contract; Legitimate interest (to recover debts).

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance).

Identity & Contact, Technical

Legitimate interest (for running our business, provision of IT services, network security).

To use data analytics to improve our website, services, marketing, and customer experiences.

Technical, Usage

Legitimate interest (to define types of customers for our services, to keep our website updated and relevant).

To make suggestions and recommendations to you about services that may be of interest to you.

Identity & Contact, Usage, Marketing & Communications

Legitimate interest (to develop our products/services and grow our business).

4. Sharing Your Information with Third Parties

To provide a high-quality service, it is essential for us to share your information with certain trusted third parties. We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

We may share your data with the following categories of third parties:

  • Plant Hire Partners and Suppliers: When you submit a hire enquiry, we will share your Identity, Contact, and Enquiry Data with one or more of our trusted plant hire partners. This is a fundamental part of our service, enabling them to assess your requirements, provide you with an accurate quote, and ultimately fulfil your hire agreement.

  • IT and System Administration Providers: We use third-party technology solutions for website hosting, data backup, cloud storage, and customer relationship management (CRM). These providers process your data on our instructions.

  • Payment Service Providers: To process transactions, we share Financial and Transaction Data with secure payment processing companies.

  • Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.

  • Analytics and Search Engine Providers: Such as Google Analytics, to assist us in the improvement and optimisation of our site.

We do not sell your personal data to any third parties for marketing purposes.

5. International Data Transfers

While our business and primary partners are located in the United Kingdom, we use technology solutions that may store or process your data in other countries.

When we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK authorities (an "adequacy decision").

  • Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK. These are known as Standard Contractual Clauses (SCCs).

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

6. Data Security

We are committed to protecting your data. We have implemented modern and appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. These measures include:

  • Encryption of data both in transit and at rest.

  • Limiting access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

  • Regular security assessments and updates to our systems.

  • Procedures to deal with any suspected personal data breach.

7. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.

8. Your Legal Rights

Under UK data protection law, you have rights including:

  • Right of access: To request a copy of the personal data we hold about you.

  • Right to rectification: To request the correction of inaccurate personal data.

  • Right to erasure: To request that we delete your personal data.

  • Right to restrict processing: To request that we suspend the processing of your data.

  • Right to data portability: To request the transfer of your data to you or a third party.

  • Right to object: To object to our processing of your data.

To exercise any of these rights, please contact us at  hello@leveluphire.co.uk

9. Cookies

Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy link.

10. Changes to This Privacy Policy

We may update this privacy policy from time to time. Any changes will be posted on this page, and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes.

11. Contact Us & Complaints

If you have any questions about this privacy policy or our privacy practices, please contact us at:

Email: hello@leveluphire.co.uk 

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).
We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.